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Business Letter Salutation

Business letter salutation is an important element of any business letter drafting.
Recently, electronic mail has taken increasingly prominent place in business correspondence. Its advantages are obvious: speed, accessibility and ease of use. But you should remember that electronic mails have their own nuances.
In daily life there are plenty of usual or electronic mails composed in order to find business partners, offer goods or services. Usually they are sent to many recipients, which they know nothing about (i.e. SPAM). This is a common mistake of many novice businessmen.
Firstly, before writing the letter, find out more about the company you going to send a letter. Determine the maximum possible information about a potential partner. And only then compose a business letter addressed to him.
Recipient of the letter is always pleased to hear that you appeal to him personally, rather than read some faceless “business proposal to the company sales department.” If you call someone by the name it emphasizes respect for his personality, evokes his positive emotions and as a consequence creates good attitude to you.
When you write a business letter or send an e-mail, it is important to start with the correct business letter salutation.

1. If you know the name of the recipient.
Dear Ms. / Miss / Mrs. / Mr. / Dr. plus his or her last name.
For example: Dear Mrs. King.
It is also possible to write the full name of the person. This spelling is preferred if the person’s sex is unknown.
For example: Dear Dani Santino.

2. If you don’t know the name of the recipient.
There are several ways to salute a person when the name is unknown:
Dear Sir / Dear Sirs/ Gentlemen – salutation to the male person.
Dear Madam/Ladies – salutation to the female person.
Dear Sir or Madam/Ladies and Gentlemen/ To whom it may concern – when the recipient sex is unknown.

Business partners often salute each other by name. In this case, the greeting is written as follows: Dear Tom (Andrew, Scott and etc.)

3. Punctuation.
In British English punctuation in the salutation either is not used or only a comma is put.
For example: Dear Mr. Donnelly / Dear Mr. Donnelly,
In American English the colon is used in the salutation.
For example: Dear Mr. Donnelly:

4. The difference between Ms, Miss и Mrs
Mrs – used to refer to a married woman.
Miss – used to refer to an unmarried woman.
Ms – is used when a woman’s marital status is unknown, but can also be used with respect to an unmarried woman.

If you use one of the following examples of business letter salutation, your letter will be written correctly.